13. Is your Services and Programs page free of technical jargon only understood by others in your profession? Don't use the language you learned when gaining your technical skills. If you need to explain a word or concept, it is probably too complicated for this web page. If the terminology concept or verbiage is only understood by your professional peers, don't use it.
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When you're an entrepreneur it's not your tech support I.T expertise like your business degree that people care about as much as the story of how you got to where you are today. The truth is often our passion for wanting to help others is rooted in something very personal to us, so it's incredibly important to share that reason why. I've also realized that it's okay to share our mistakes - they are an important part of our truth so don't be afraid of sharing them. It's from our mistakes that we are much better teachers.
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I was so fascinated with their service that I took the annual subscription of the company, which includes support for Microsoft software. Now, I fell totally relieved as I can access their support via the remote Internet connection from anywhere. I don't need to go to any repair shop or call any technicians and keep waiting for my turn. Besides, I don't need to worry about my peripherals such as printers and scanners as these too are covered under the same subscription.